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Mr. Kuska was born in then Czechoslovakia, now the Czech Republic. There he attended a school for retailers, business college and the Prague School of Economics, where he specialised in international marketing.
At the time he left for Canada he was the Marketing Director of a Book Club in one of the largest publishing houses in Czechoslovakia. Before this he was producer and director in the Prague headquarters of the Czechoslovakia national radio network.
Besides marketing and advertising work for the book club, Mr. Kuska was editor of its magazine. In addition he free-lanced for two of the largest advertising agencies in Czechoslovakia. He also wrote a column for a large national daily paper and was a regular author of articles in several journals and magazines. He is the author of five radio plays and hundreds of articles, features, short stories and educational programs.
In Canada, Mr. Kuska studied North American publishing, the book trade and library systems at Queen's University and did consulting work for the Pergamon Press and other parts of the late Mr. Maxwell publishing empire. For over five years he was president of the Academic Book Club, one of the largest and oldest book clubs with global membership and audience.
In recent years Mr. Kuska specialise in travel & tourism, particularly between America and Europe. He gained basic knowledge of the travel industry by studying it at the Toronto School of Business and working part-time in various capacities for the travel agencies, tour operators, wholesalers and travel publications.
Besides advising and representing national tourist boards, travel fairs, spas, hotels and tour operators he is also gaining "hands-on" travel industry experience as a tours packager, promoter and organiser, even a tour guide. Particularly as a tour guide he is gaining invaluable insight into likes and dislikes of tourists from Europe in America and Americans in Europe.
Besides his consulting work Mr. Kuska is using those experiences in lectures and seminars he is giving for the travel industry executives in his native Czech Republic. Among sponsors and organisers of those seminars were besides Czech Tourist Authority, Czech Airlines, city of Karlovy Vary (Carlsbad), hotel Forum Prague and others also Baxter Publishing in Canada and Travel World News in the U.S.A.
Mr. Kuska cooperation with the World Tourism Directory started when the German publisher Saur Verlag asked him for marketing advise and later on to represent the World Tourism Directory in North America. That lead to contact with Mr. Herbote and present close cooperation.
ABC International is a consortium of experts in various fields of marketing, from direct sales to public relation, providing advise, marketing plans and test marketing to companies launching a new product or entering new markets. ABC is offering particularly strong expertise to companies wishing to enter or to increase presence in the North American or global markets. Among ABC clients were Swiss watch manufacturers, Italian leather goods and handmade silk ties manufacturers, publishers, publications, spas, hotels, airlines, national tourist boards, fairs.
ABC is also providing customised marketing seminars for companies and institutions interested in practical aspects and applications of latest marketing discoveries and developments, including Internet.
public e-mail: Vratislav@Kuska.com